WordStream vs AdRoll

Side-by-side comparison of WordStream and AdRoll to help you choose the right tool.

Feature	WordStream	AdRoll
Pricing	Free tools / Custom pricing	Free / $36+/mo
Rating	⭐ 4.3/5	⭐ 4.2/5
Categories	advertising, analytics	advertising, marketing-automation
Ads performance grader	✅	❌
Smart Ads Creator	✅	❌
QueryStream	✅	❌
Conversion tracking	✅	❌
Reporting	✅	❌
Optimization alerts	✅	❌
Retargeting	❌	✅
Prospecting	❌	✅
Cross-channel	❌	✅
Email retargeting	❌	✅
Dynamic ads	❌	✅
Attribution	❌	✅

PPC management and optimization software

Try WordStream →

Retargeting and display advertising platform

Try AdRoll →