Plausible Analytics vs Google Analytics 4
Side-by-side comparison of Plausible Analytics and Google Analytics 4 to help you choose the right tool.
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| Feature | Plausible Analytics | Google Analytics 4 |
|---|---|---|
| Pricing | $9-$99/mo | Free / Custom |
| Rating | ⭐ 4.7/5 | ⭐ 4.4/5 |
| Categories | analytics | analytics |
| Privacy-friendly | ✅ | ❌ |
| No cookies | ✅ | ❌ |
| Lightweight script | ✅ | ❌ |
| Simple dashboard | ✅ | ❌ |
| Goal tracking | ✅ | ❌ |
| Open source | ✅ | ❌ |
| Event-based tracking | ❌ | ✅ |
| Cross-platform | ❌ | ✅ |
| AI insights | ❌ | ✅ |
| Conversion tracking | ❌ | ✅ |
| Audience building | ❌ | ✅ |
| BigQuery export | ❌ | ✅ |
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