Mixpanel vs Hotjar

Side-by-side comparison of Mixpanel and Hotjar to help you choose the right tool.

Feature	Mixpanel	Hotjar
Pricing	Free / $20-$Custom/mo	Free / $39-$171/mo
Rating	⭐ 4.5/5	⭐ 4.4/5
Categories	analytics	analytics, conversion-optimization
Event tracking	✅	❌
Funnels	✅	✅
Cohort analysis	✅	❌
A/B testing	✅	❌
Retention reports	✅	❌
Flows	✅	❌
Heatmaps	❌	✅
Session recordings	❌	✅
Surveys	❌	✅
Feedback widgets	❌	✅
User interviews	❌	✅

Product analytics for data-driven teams

Try Mixpanel →

Behavior analytics and feedback tool

Try Hotjar →