Google Analytics 4 vs Heap
Side-by-side comparison of Google Analytics 4 and Heap to help you choose the right tool.
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| Feature | Google Analytics 4 | Heap |
|---|---|---|
| Pricing | Free / Custom | Free / Custom |
| Rating | ⭐ 4.4/5 | ⭐ 4.4/5 |
| Categories | analytics | analytics |
| Event-based tracking | ✅ | ❌ |
| Cross-platform | ✅ | ❌ |
| AI insights | ✅ | ❌ |
| Conversion tracking | ✅ | ❌ |
| Audience building | ✅ | ❌ |
| BigQuery export | ✅ | ❌ |
| Auto-capture | ❌ | ✅ |
| Retroactive analysis | ❌ | ✅ |
| Session replay | ❌ | ✅ |
| Funnels | ❌ | ✅ |
| User segments | ❌ | ✅ |
| Data governance | ❌ | ✅ |
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