Google Ads vs AdRoll

Side-by-side comparison of Google Ads and AdRoll to help you choose the right tool.

Feature	Google Ads	AdRoll
Pricing	Pay per click	Free / $36+/mo
Rating	⭐ 4.5/5	⭐ 4.2/5
Categories	advertising, analytics	advertising, marketing-automation
Search campaigns	✅	❌
Display network	✅	❌
Shopping ads	✅	❌
Video ads (YouTube)	✅	❌
Performance Max	✅	❌
Smart bidding	✅	❌
Retargeting	❌	✅
Prospecting	❌	✅
Cross-channel	❌	✅
Email retargeting	❌	✅
Dynamic ads	❌	✅
Attribution	❌	✅

The world's largest online advertising platform

Try Google Ads →

Retargeting and display advertising platform

Try AdRoll →