FullStory vs Google Analytics 4
Side-by-side comparison of FullStory and Google Analytics 4 to help you choose the right tool.
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| Feature | FullStory | Google Analytics 4 |
|---|---|---|
| Pricing | Free / Custom | Free / Custom |
| Rating | ⭐ 4.5/5 | ⭐ 4.4/5 |
| Categories | analytics | analytics |
| Session replay | ✅ | ❌ |
| Heatmaps | ✅ | ❌ |
| Frustration signals | ✅ | ❌ |
| Conversion funnels | ✅ | ❌ |
| Error tracking | ✅ | ❌ |
| Search & replay | ✅ | ❌ |
| Event-based tracking | ❌ | ✅ |
| Cross-platform | ❌ | ✅ |
| AI insights | ❌ | ✅ |
| Conversion tracking | ❌ | ✅ |
| Audience building | ❌ | ✅ |
| BigQuery export | ❌ | ✅ |
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