Matomo

Open-source web analytics alternative

⭐ 4.4/5 (4000 reviews)

About Matomo

Matomo (formerly Piwik) is an open-source web analytics platform that gives you 100% data ownership. Self-hosted or cloud with GDPR compliance.

Key Features

  • Full analytics suite
  • Heatmaps
  • Session recordings
  • A/B testing
  • Tag manager
  • Roll-up reporting

✅ Pros

  • Data ownership
  • Self-hosted option
  • GDPR compliant
  • Feature rich

❌ Cons

  • Complex self-hosting
  • Resource intensive
  • UI less polished
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