Google Analytics 4
Free web analytics by Google
⭐ 4.4/5 (25000 reviews)
About Google Analytics 4
Google Analytics 4 is the latest version of Google's free web analytics platform, offering event-based tracking, cross-platform measurement, and AI-powered insights.
Key Features
- Event-based tracking
- Cross-platform
- AI insights
- Conversion tracking
- Audience building
- BigQuery export
✅ Pros
- Free and powerful
- Google integration
- Cross-platform
- AI insights
❌ Cons
- Steep learning curve
- Privacy concerns
- Complex migration from UA
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